I RELIED ON TASTELESS, ARTIFICIAL, HIGH-PROTEIN BARS FOR MY RECOVERY — AND I ALWAYS CRAVED SOMETHING MORE.
Hi! I'm Blake, the Founder, and here's the story of After Bar.
When I began my fitness journey, I knew little about nutrition. I replicated the eating habits of my peers, consumed by the idea that protein content was the only metric of health. For years, I relied on tasteless, artificial, high-protein bars for my recovery — and I always craved something more. Once I began to educate myself on how to fuel my body properly, I quickly learned that there weren’t products on the market that aligned with my goals.
It was then that I decided the world deserved a better option and set out to create a protein bar that met three criteria:
the first official after bar (20127)
While iterating the recipe, I started taking CBD after workouts for my persistent muscle soreness. I couldn't stand the texture of the oil tinctures, so I thought to add it to the bars - killing two birds with one stone. That first true After Bar was oily, messy, and tasted like hemp, but through hundreds of iterations and the discovery of Citrus CBD - we were able to create The After Bar as we know, and our customers love, today.